![]() ![]() Bake tater tots for 30-35 minutes until golden. In a large bowl, toss tater tots in 3-4 TB of hot sauce mixture. Once melted, stir in hot sauce and honey. The campaign, Arreola added, was effective at "reminding consumers that the original is the only one. In a medium sauce pan, melt butter over a low heat. ![]() For a meat-free Tater Tot hack, adventurous home cooks can try out this recipe for a Tater Tot burger with Sriracha sour cream, which uses Tater Tots to create a meatless, vegetarian patty designed to. In one of the commercials, Tater Tot-like products are seen wearing various disguises in hopes of tricking consumers, ranging from a Groucho Marx nose-glasses-mustache combo to a pirate outfit. "The 'Imi-Taters' campaign was very successful," said Federico Arreola, vice president of the consumer products brand business unit at Heinz, owner of the Ore-Ida brand. Other hacks include appetizers such as bacon-wrapped Tater Tot bombs, Buffalo chicken Tater Tot nachos, and even a Tater Tot breakfast pizza. However, even when consumers came to buy the knockoffs, they still referred to the imitators as Tater Tots, similar to how brands such as Band-Aids, Kleenex and Corn Flakes came to become generic terms for both the original product and its imitation versions.Īs The New York Timesreported in 2014, Ore-Ida struck back with its "Imi-Taters" advertising campaign. As is usually the case when a new product becomes an established hit with consumers, other companies began producing their own version of Tater Tots under different names. ![]()
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